Thursday, September 30, 2010

A whole new mind

I was at Powerbooks the other day and the bright orangeness of this cover
really got my attention. What a great color (does that sound a bit pro-Dutch?), but what was really great were the contents of that book. Not one single page is boring. It just keeps on paying your attention as the writer talks about how the future is shaped with right-brain thinking. What is right-brain thinking? That, to fully explain takes the whole book. But in short: right-brain thinking means creativity, concept, EQ and a whole new sense combination of design, story, symphony, empathy, play and meaning. Seems vague? Read the book! It is filled with stories, practices, examples, quotes and illustration that will help explain. Plus: all of those are really inspiring and eye-opening! And in case u got curious, page 134; that's exactly me
;-)

Go to Daniel Pink's website

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